for small businesses and entrepreneurs
Vexstrata is a consulting firm specifically focused on helping small businesses and entrepreneurs succeed. We specialize in small business advising, business strategy, marketing & sales strategy, and executive coaching. Partner with us for expert one-on-one advising designed to help you identify opportunities, make strategic decisions, and advance your business to the next level!
Our advising method
Our focus is on advancing you and your business through regular one-on-one advising and implementation sessions. We start by gaining an overview of your company and market. Next, we discuss your business goals, barriers, financials, marketing & sales, leadership, and management to thoroughly understand your business. Finally, we help you create a strategy with detailed objectives and tasks, and then work with you to execute that strategy over time.
Every business, whether a new start-up or an established enterprise, faces unique challenges. From the planning phase onward, we help businesses excel by analyzing data, challenging assumptions, bridging knowledge gaps, and personally working with business owners and executive teams to drive progress and deliver results.
Having a solid business strategy is critical for business success. Your strategy is essentially the road map to reach your business goals, and without it, you likely won't get where you want to go. Your strategy determines where to allocate resources and focus efforts, and just as importantly, where to not allocate them. We will thoughtfully and systematically help you develop a strategy to advance your business and achieve your goals.
While a solid business strategy is important, it is nothing without proper execution. Ideas are only ideas until something gets done, and execution is what takes ideas and turns them into outcomes. Proper execution requires that systematic sequences of tasks be completed to achieve objectives, and those objectives then combine to achieve goals. We will help you build a strong business strategy and then execute it effectively to maximize the desired outcomes and minimize the risks.
Both strategy and execution require focus because resources are limited and need to be used wisely--and the need to focus never ends. As your business grows and your company expands, staying focused while adapting to change is important for long-term sustainability. Strategy and execution become iterative processes as businesses cycle through growth and plateau phases, and focus remains important the whole time. We will help you stay focused while navigating plateaus and keep you on course through the complexities of expanding operations.
How we help businesses
General business advising
Whether you're just getting started or you have an established business, a knowledgeable advisor is an invaluable resource to fill in knowledge gaps, share expert insights, provide an outside perspective, and help inform your business decisions. We can assist you in a range of areas, including business planning, finance, operations, and day-to-day management. Let our expertise help guide your business decisions and eliminate the guesswork.
Does your business have a good strategy? Strategy can make or break a business, yet many small businesses don't have one or their strategy is vague and weak. A knowledgeable advisor is a key asset in any strategic process to challenge assumptions, identify problems, create solutions, and help mitigate risk. Our business acumen comes from real-world experience coupled with formal business training to help you create a strong and focused strategy to reach your business goals.
Marketing & sales strategy
A marketing and sales strategy is an integral part of any business and deals with a range of areas from the target customer to the price point to distribution channels, advertising, and more. A solid marketing and sales strategy is critical for commercial success, but many small businesses fail to do the appropriate front-end work necessary to create an effective strategy. From defining your target market segment to differentiating from the competition, we can help you create and implement a sound marketing and sales strategy to propel your business forward.
There is nothing easy about starting and running a business. Whether you're new to entrepreneurship or a seasoned pro preparing to deliver a pitch to investors, we can help sharpen your skills and empower you with the tools and knowledge for success. From presentations and public speaking to stress management and productivity, we are a reliable partner you can depend on to be there. We will support you through difficult times and keep you on point during big wins. When you partner with us, you can count on logical, pragmatic, and honest feedback no matter where you are in your business journey.
What to expect
Our advisors are experienced professionals and entrepreneurs. We know the difficulties of starting and running businesses, creating and executing strategies, and streamlining and scaling operations because we've done it. When you work with us, you gain a partner with real business experience and entrepreneurial insights. We've been there; we've faced the challenges, created the solutions, and navigated the obstacles--let us help you do the same.
Every organization has different goals and different challenges. We appreciate the unique obstacles our clients face, and we understand the importance of customizing solutions. Our advisors are in it with you and work directly with you and your team. We strive to gain a deep understanding of your business and tailor plans to meet your business needs.
Execution drives strategy; without execution, nothing gets done. We will help you set realistic goals, sound objectives, and reasonable timelines during the strategic planning process, then hold you accountable to reach them. Through routine meetings and regular check-ins, we provide structure and support to keep you on track and on target.
A logical and pragmatic approach
Real progress requires real work, and real problems require real solutions. We are not motivational speakers here to make you feel good by saying you can achieve anything if you believe in yourself. We are strategists; we are analysts; we are logical, critical thinkers. We take a direct, no-nonsense approach to help you drive progress and get results.
Start with a free consultation
Step one: schedule a call
The first step is to schedule a free, one-hour per-engagement consultation, so we can learn more about your business and you can learn more about us. During this call, we'll gain an overview of your business, discuss your goals, the specific areas on which you would like to focus, and determine if we are the right firm for you. This consultation is completely free, and there is no obligation to move forward.
Step two: preliminary review
If we move forward, our next step is to conduct a preliminary review of your business. Depending on the stage of your company, we'll have you submit a variety of documents to us, such as your business plan, financial statements, and marketing materials. Don't worry if you don't have all of these documents! We understand not all businesses do, especially new businesses. Just submit what you have and we'll go from there.
Step three: get to work
After our preliminary review, we will partner for recurrent meetings to assist you in reaching your goals. This involves creating and implementing a customized action plan specific to your business needs and vision. Over the course of our engagement, we will work together to execute a strategy and drive your business forward.